The SaaS market continues to grow very strongly as highlight by the analysis firm Gartner, Inc. They're forecasting Worldwide SaaS revenue's of $7.5 billion in 2009 within the enterprise application markets. This is a 17.7 percent increase from 2008. By 2013 Gartner are predicting a massive worldwide SaaS revenue of over $14 billion. The breakdown on the figures is below (in Millions of $):
| 2009 | 2008 | |
| Content, Communications and Collaboration (CCC) | 2,573 | 2,143 |
| Office Suites | 68 | 56 |
| Digital Content Creation (DCC) | 62 | 44 |
| Customer Relationship Management (CRM) | 2,281 | 1,872 |
| Enterprise Resource Planning (ERP) | 1,239 | 1,176 |
| Supply Chain Management (SCM) | 826 | 710 |
| Other Application Software | 472 | 387 |
| Total Enterprise Software | 7,521 | 6,388 |
Source: Gartner (November 2009)
Interestingly the growth continues in all sectors despite the global recession. The downturn seems to be a catalyst for SaaS growth because of lower capital outlay. There is also increasing demand from users for self-service applications. In the SaaS website / web application monitoring marketplace Gomez, Inc, who have been enjoy considerable growth, were acquired by Compuware, an on-premis software provider, last month.
The recent growth SaaS and acquisitions continues to demonstrate the shift in demand from on-premis software/hardware solutions to on-demand services. This 'something-as-a-service' effect is being echoed across other tech markets including gaming. The Kristian Segerstrale, the CEO of Playfish who were acquired by EA this week, said: "The video-gaming market is in the middle of this fundamental tectonic-plate shift, away from being a physical product-driven industry to being a digital service-driven industry"